Engaging patients, employees and the media in the digital age

Oct. 22-24, 2013

Mayo Clinic - Rochester, Minn.

You will learn:

•           How to match social media strategy with traditional service-line marketing goals

•           Six story types every health care organization should use

•           Tips for combining marketing and fundraising strategies

•           How to run an awareness campaign on social media with patients and advocacy groups

•           How to identify the social media KPIs and metrics you must measure (including ROI)

•           Why a healthy digital program requires content as well as conversation

•           And so much more!